View Full Version : Toys r us catalog w/pics of "different abled kids"
ajberchielli
11-30-2005, 03:51 PM
http://toysrus.richfx.com/catalog_toysrus/roto_differentlyabled_a/roto_differentlyabled_a.html
Very cool the variety of kids they show, and the better descriptions of the toys. On the last page is a coupon for $5 your $25 purchase.
amiller
11-30-2005, 05:24 PM
How great that they are finally including ALL children in the advertising! After all, it's not like kids with "different abilities" don't play with toys!
dmmetler
12-04-2005, 12:22 PM
Toys R us has been doing this for at least 10 years that I know of-I did my master's thesis on portrayals of disability in toys and children's media.
amiller
12-04-2005, 01:27 PM
I did my master's thesis on portrayals of disability in toys and children's media.
That sounds quite interesting! I would love to see some research on that topic.