Nick Jr. Airs Signing Time Interstitial Music Series Beginning Dec. 9, 2009

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This news release was sent out December 8, 2009, from Nickelodeon:

NICK JR. TEACHES PRESCHOOLERS SIGN LANGUAGE WITH

NEW INTERSTITIAL MUSIC SERIES,

SIGNING TIME, BEGINNING WEDNESDAY, DEC. 9

NEW YORK, Dec. 8, 2009 – Nick Jr., Nickelodeon’s 24-hour commercial-free, educational network, will premiere Signing Time, the network’s first interstitial music series dedicated to teaching sign language to preschoolers, on Wednesday, Dec. 9.  Three videos, starring Emmy-nominated Rachel Coleman, will be in regular rotation on Nick Jr. airing 1-2 times per day.  Two additional videos will air exclusively on Nickelodeon’s award-winning website, www.nickjr.com.

Signing Time reaches children with diverse learning styles and abilities by encouraging interaction through signing, singing, speaking and dancing.  The Signing Time series teaches American Sign Language (ASL) vocabulary-building signs that are useful in daily life.

The videos airing on Nick Jr. include: “In a House,” which introduces the signs for different family members; “Feelings,” which teaches signs for feelings such as excited or scared and “Groove with Me,” which offers signs for activities such as jumping, swimming, dancing and running. NickJr.com will air these three videos in addition to two more exclusive music videos: “Leah’s Farm,” which presents the signs for animals and “A is for Alex and Alligator,” which teaches kids how to sign the entire alphabet.

Coleman co-created Signing Time as a means to teach children to communicate using American Sign Language (ASL).  As the mother of a daughter who is deaf, and another daughter with both cerebral palsy and spina bifida, sign language has played a central role in their family. Coleman has spent the last seven years making sign language fun and accessible for all children through the Signing Time series, which includes award-winning DVDs, music CDs, books, flashcards and a former public television show. Coleman, who is also a singer and songwriter, has written all the original songs featured in the series.  In 2008, Coleman was nominated for an Emmy in the category of Outstanding Performer in a Children’s Series.

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